At Egoboo Recording Studios in Dublin, we love getting creative with sound. Our latest project—a 30-second radio jingle for TJ O’Mahony, one of Ireland’s top builder suppliers—is a perfect example of how thinking outside the box can produce something truly memorable.
A Jingle with a Twist
When TJ O’Mahony asked us to create a catchy jingle that showcases their wide range of tools and building supplies, we wanted to do something more than the typical radio ad. So, instead of using traditional drums or percussion, we decided to get a little tool-y. The rhythm of the jingle is built entirely from sounds of TJ O’Mahony’s own products—think power drills, hammers, saws, and electric screwdrivers. The result? A unique, fun beat that’s instantly recognizable and totally on-brand.
Sounds that Tell the Story
We didn’t stop there. The rest of the jingle is packed with male and female vocals, acoustic guitars, dreamy synths, and piano—giving it a warm, inviting vibe that’s still packed with energy. But it’s the sound-designed rhythm section that really steals the show. Every beat—from the whir of a power drill to the snap of a hammer—perfectly reflects the hands-on, practical nature of TJ O’Mahony’s products.
A Catchy Slogan
The lyrics are simple but powerful:
“TJ has all you need to get the job done.”
It’s a slogan that says it all—clear, direct, and easy to remember. It’s a perfect fit for a brand that’s all about reliability, quality, and providing everything you need to complete your projects.
Voice-Over Magic
The jingle’s structure leaves space in the middle for a voice-over recording that delivers the key message. This voice-over sits seamlessly between the music, reinforcing the brand’s promise of quality and making the jingle more engaging and informative.
Why It Works
We think this jingle will stick in listeners’ minds long after they hear it. It’s fun, it’s different, and it’s a sonic representation of everything TJ O’Mahony stands for. By using real product sounds and a catchy jingle melody, we’ve created something that’s both memorable and effective.
At Egoboo, we’re all about pushing the creative boundaries. If you’re ready to make your brand’s voice heard in a fun and unique way, drop us a line. Let’s create something unforgettable!
