Sounding the Alarm: Is RTÉ’s New Audio Identity Costing Us Our Creative Edge?
It’s often said that you don’t notice the air you breathe until the quality changes. In the world of broadcasting, that “air” is the sonic branding—the jingles, the transitions, and the subtle musical cues that signal you’re listening to your national broadcaster. Recently, RTÉ Radio 1 unveiled its new suite of jingles, produced by a […]
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