How Radio Jingles Influence Listener Behaviour?

Radio advertisement jingles are highly flexible and feasible for business owners as they create a buzz for their business and relevant products in a few seconds. The duration of radio jingles is mostly 20 or 30 seconds. So getting more attention from listeners depends on the power of the Radio Jingle. Radio jingle producers always try their best to create a radio jingle that sounds repetitive but not monotonous. So they compose a powerful jingle and custom ad that can catch the listeners’ attention even if they are busy with other work. This capability of a jingle amazes the listener and remains active for a long time in one’s mind, like an ear worm. Here’s what you need to know about radio jingles;

What are Jingles in Advertising?

Few things can drive a promoting message, like an appealing jingle. Whether the audience love or hate it, a good jingle will relay the brand name with an idea, concept, or promotion. Listeners might not notice a chirpy techno beat in the background. However, they will notice your snappy jingle hook. The Listener’s choice is influenced by catchy jingles making a subconscious relationship that increases the probability they will pick that business next time they need a product. Egoboo is also a voice-over recording studio that helps to create a bespoke sonic identity for your brand with its customised Radio Jingles service. Previous music compositions by Egoboo like the Insure My Van Jingle, The Quote Devil Jingle, and Lidl TV Commercials have been hugely beneficial to the success of these businesses so that some are still being used daily on TV and Radio even ten years later!

Reasons Why Jingles are Powerful in Advertising

Jingles get stuck in peoples heads and become part of their subconscious mind. Once you hear them, you cannot help but sing along. They are extremely effective. Below is a look at the reasons why jingle marketing is a powerful tool for advertising.

A Jingle Could Become a Main Brand Element

Some brands have become famous with their jingles. The moment the jingle starts to play, listeners think of the brand. Or, while they hear about that brand, they think of the jingle.

Some of the most famous jingles are for McDonald’s (Ba-da-ba-ba-baaa … I’m lovin’ it), Huggies, State Farm, Kit Kat, and Toys R Us. The moment the attractive tunes start playing, listeners immediately identify the brand.

One of the main aims of branding is to improve brand recognition. Jingles do a brilliant job of creating awareness and enhancing brand identity.

You can also use them to improve the recognition of your other brand elements. For instance, when used on TV advertisements, make sure that the video content features your name, logo, colours, and phone number. You can also include your brand’s taglines and slogans in the jingle.

Clients can quickly identify your brand when they see your other brand elements in several advertising and marketing materials. If you are planning on promoting your brand, contact Egoboo, a jingle composer in Ireland. You can hire them to create a radio jingle for your business.

A Good Catchy Jingle Will Stick In Your Head

Jingles are earworms so once they are heard they are hard to forget! Even if a jingle is irritating and annoying to some people, it is still memorable to listeners. Jingles are also written to be hooky and easy to remember, like a nursery rhyme. Chances are most customers can recall a few famous jingles off the top of their heads instantly. Imagine State Farm’s “Like a Good Neighbour” or Folger’s “Best Part of Waking Up.” Jingles are viral, and chances are most people can distinguish these and other famous jingles almost instantly.

For business owners and marketers, your brand or company will be at the top of consumers’ minds now and in the future. Whether you are a restaurant, law firm, or Electrical company, customers will remember your jingle, even if they may not be in the market for your services at that moment. It might be six months since they first heard your jingle, but when their air conditioner breaks or they need a tax lawyer, they’ll remember you, as that jingle has been playing in their head throughout that period of time.

Drive Brand Recognition and Recall

The aim of radio advertising is for your brand to be the first one that comes to mind when somebody needs your service or product. Jingles created by Egoboo are catchy and memorable, get trapped in your clients’ heads, and keep you at the top of their minds. When it is time to make a purchase, they will promptly recall your brand, which will increase your sales and lead to repeat purchases.

Set Your Brand Apart from the Competition

Your market is a crowded place. Several other businesses offer what you do or something similar. Moreover, they are all competing for the same clients. You need techniques to stand out. A jingle is one of them.

Your jingle is branded to your business’s mission, messaging, values, and personality. This makes it exclusively yours and serves as a differentiator between you and your competition. With an attractive jingle, you entice your audience and increase the chance that your message is the one they will recall, driving memorability and brand recognition.

Create an even more memorable and effective Jingle by using sounds to do with your business. For example, children singing in a huggies nappy advert.

Versatile Way to Promote Your Business

Radio jingles can be used in many ways to promote your business. They can be played on the radio but also used in TV commercials, online advertising or even as holding music for your phone system. That means you can get lots of mileage out of a single jingle, which is an economical way to get your message out there.


In the long run, jingles prove their value. Instead of paying huge sums of money every month for a new commercial, your jingle continues to amaze months and even years after it first hits the airwaves. With a simple modernization of the original copy, you can keep it fresh constantly, keeping your listeners updated on what your business is promoting that specific week or month.

How to Select a Reliable Jingle Composer?

Whether you are a well-known brand or a small business owner, radio ads are effective for both. Thus, grab the audience’s attention by generating a successful radio jingle. Influence and drive the listeners to take action for your brand with attractive radio advertisements. Incorporate the web address into the jingle. Here are the best tips to help you select a reliable jingle composer for your brand!

Good Understanding of Products or Services

The foremost tip to consider while selecting a radio jingle composer is that they should have a good knowledge of your product and service. It is essential to know about your product’s unique selling points (USPs) and other vital features and advantages you must focus on in your jingle. Therefore, the jingle composers of Egoboo always concentrate on understanding the services and products to provide the right message to the right audience.

Identify the Demographic Audience

Knowing your customers is essential for creating a jingle. You want to create a sound that appeals to a certain age group e.g. you don’t want to make a country music jingle to appeal to young Dublin city dwellers. Know your audience and compose a jingle they will like.

Use a Core Message

When creating a radio jingle, it is significant to include a core message that resonates with your target audience. Consider highlighting your product or service’s unique selling proposition (USP), a unique factor distinguishing it from its competitors. This can be the lowest cost, highest quality, or first service or product. The main point is to include a core message in your jingle that catches the listener’s attention.

The Message Must Be Clear

The radio jingle you create should carry your brand’s core message, and it must be clear to your audience. The jingle script must keep a core message connecting listeners to your services or product. Your message should have the right tone, voice, and language, which aids the listener in connecting with your brand. The risk of losing the customer becomes low if your message is tuned to the jingle. Remember that your message must be delivered in the first few seconds as the audience changes the channel if they listen to a program. Therefore, always try to convey your message at the start.

Focus on Lyrics

Lyrics are vital when composing a radio jingle. They must be clear, simple, and easy to understand, making it easy for your listener to remember and sing along. The lyrics must have continuity, so your audience recalls the words while they listen. Repeat your brand name and product in the lyrics, and ensure that the consumer connects with it. Also include your website address if that is important to your business. When writing the lyrics, refer to the qualities of your service or product that create a visual image of your brand in the audience’s mind. At Egoboo, the composer always focuses on the lyrics of jingles to keep them simple yet catchy.

Relate to Target Audience

It does not matter how prominent your advertisement is and how much money you spend if your audience cannot relate to it. The audience’s connection with the brand is more acute while composing a jingle. All your efforts and expertise will go to waste if the listeners cannot visualise your brand after listening to your radio jingle. A good jingle paints a brand picture in the listener’s mind, and the audience relates to it. Egoboo’s radio jingles always connect your audience with the product or brand.

Choosing the Best Genre and Voice-over Talent

Good music can make or break a radio advertisement. Choosing the right music entices the listener’s attention and ties them to the jingle. When you select attractive and powerful music, it generates a long-term impression on the listener’s mind. Also, ensure that the music is unique and not a fusion or copy of famous music or lyrics. You might face copyright issues in such a case. A good Jingle Voice-over studio like Egoboo can help create exceptional and original music.

Hiring a professional voiceover artist online through Egoboo will deliver the best voice for your jingle. Ensure that the voiceover matches the tone of the message you wish to provide. If your statement is robust and bold, your voice should be compelling. Alternatively, the voice must be polite and soft if your message tone is respectful and gentle.

Keeping Brand Name

Stating the company’s name in the jingle is vital to writing an effective advertisement jingle. You must provide a tag to the jingle by stating the brand. This is so that the client can establish an instant connection between the jingle and the brand.

Product Benefits

Effective content in a jingle makes it more striking and memorable. If your ad jingle contains the benefits of your product, it will maximise the productivity of your brand. For instance, Vico’s jingle “Vico Turmeric Ayurvedic Cream” uses the words “Ayurvedic” and “Turmeric” to indicate the cream’s connection with natural elements.

Deliver a Clear Call To Action

While short catchphrases can be effective for brand awareness, using longer call-to-action jingles is highly effective at driving action. For example, GEICO’s instruction to their audience that “15 minutes could save you 15% or more on car insurance” communicates the brand’s selling point and exactly what the audience needs to do to reap the benefits. In addition, hearing the word fifteen will remind some people of the brand.

Easy to Remember

When a potential client sings about your brand all day long, it’s like having a song stuck in their head. Visualise the impact of this on your brand’s awareness!

We hope these tips help you create a good radio jingle for your brand. A good jingle adds value to radio advertisements. If you are looking for a jingle production company, Egoboo is ready to serve you. Egoboo works with the best singers and voiceover agencies in Ireland, where you can browse thousands of skilled voice actors and hire them immediately.


Jingle marketing has stood the test of time. Although media consumption patterns have changed over the years, jingles are still highly effective marketing and advertising tools. Jingles are attractive and memorable, and can be used to achieve various marketing objectives, including brand recognition and recall, building awareness, and increasing sales. They can be used on both traditional electronic media and various online platforms.

The primary key to success in jingle promotion is to work with a professional to create a high-scoring jingle. Follow the principles of consistency, frequency, and repetition to optimise marketing effectiveness.

115 thoughts on “How Radio Jingles Influence Listener Behaviour?”

  1. Pingback: tadalafil

  2. Pingback: real cialis on line ordering

  3. Pingback: cost of sildenafil 30 tablets

  4. Pingback: sildenafil over the counter india

  5. Pingback: erectile dysfunction tadalafil

  6. Pingback: average cost sildenafil 20mg

  7. Pingback: cialis free trial phone #

  8. Pingback: where to buy real viagra cheap

  9. Pingback: order prescription viagra online

  10. Pingback: snafi tadalafil 20mg

  11. Pingback: where can i buy original cialis

  12. Pingback: can i get misoprostol at a pharmacy

  13. Pingback: tramadol target pharmacy

  14. Pingback: cialis bestellen deutschland

  15. Pingback: sildenafil 100mg price australia

  16. Pingback: sildenafil generic coupon

  17. Pingback: cialis price costco

  18. Pingback: cialis buy paypal

  19. Pingback: online pharmacy sumatriptan

  20. Pingback: buy viagra online no script

  21. Pingback: viagra 100mg in canada

  22. Pingback: buy genuine viagra online canada

  23. Pingback: buy generic viagra 25mg

  24. Pingback: how to purchase viagra online in india

  25. Pingback: generic sildenafil 50 mg

  26. Pingback: tadalafil generic 20 mg ebay

  27. Pingback: mylan tadalafil canada

  28. Pingback: 20 cialis mg tadalafil

  29. Pingback: tadalafil cialis

  30. Pingback: metronidazole keratosis

  31. Pingback: sulfamethoxazole/trimethoprim (bactrim

  32. Pingback: neurontin replacement

  33. Pingback: valtrex prophylactically

  34. Pingback: how to make lyrica work faster

  35. Pingback: tamoxifen amenorrhoe

  36. Pingback: lasix panvel

  37. Pingback: lisinopril componentes

  38. Pingback: metformin hiv

  39. Pingback: semaglutide peptide

  40. Pingback: semaglutide units chart

  41. Pingback: compounding pharmacy semaglutide

  42. Pingback: forgot to take zoloft

  43. Pingback: metronidazole polyuria

  44. Pingback: what are the worst side effects of cymbalta

  45. Pingback: keflex for tooth infection dosage

  46. Pingback: gabapentin expiry

  47. Pingback: escitalopram erfahrungen

  48. Pingback: buy sildenafil citrate 100mg

  49. Pingback: fluoxetine 20mg

  50. Pingback: duloxetine and arthritis

  51. Pingback: can i use cephalexin for sinus infection

  52. Pingback: para que sirve ciprofloxacin hcl 500 mg

  53. Pingback: cephalexin can you drink

  54. Pingback: allergic reaction to bactrim

  55. Pingback: bactrim headache stiff neck

  56. Pingback: how long does it take for depakote to take effect

  57. Pingback: ddavp uremic platelet dysfunction

  58. Pingback: diltiazem adverse effects

  59. Pingback: flomax passing kidney stones

  60. Pingback: citalopram 10mg

  61. Pingback: what does flexeril do

  62. Pingback: diclofenac sod

  63. Pingback: how does cozaar work

  64. Pingback: how long does it take effexor to work

  65. Pingback: augmentin rash pictures

  66. Pingback: ezetimibe treatment of pediatric patients with hypercholesterolemia

  67. Pingback: amoxicillin 500mg used for

  68. Pingback: contrave for binge eating

  69. Pingback: gout attack while taking allopurinol

  70. Pingback: can you overdose on amitriptyline

  71. Pingback: aripiprazole generic availability

  72. Pingback: aspirin side effects

  73. Pingback: celecoxib 200 mg cap

  74. Pingback: how to stop taking celexa

  75. Pingback: augmentin for pneumonia

  76. Pingback: buspar pill

  77. Pingback: baclofen (lioresal)

  78. Pingback: ashwagandha tincture

  79. Pingback: semaglutide effects

  80. Pingback: side effects of protonix withdrawal

  81. Pingback: repaglinide nursing implications

  82. Pingback: does robaxin show a positive in a urine drug test

  83. Pingback: remeron price

  84. Pingback: acarbose orlistat

  85. Pingback: actos costs

  86. Pingback: actos costs

  87. Pingback: abilify long acting injectable

  88. Pingback: ivermectin 200

  89. Pingback: synthroid pamplemousse

  90. Pingback: spironolactone effects on period

  91. Pingback: tamsulosin hcl prescribing information

  92. Pingback: coming off venlafaxine

  93. Pingback: sitagliptin how to take

  94. Pingback: voltaren (diclofenac potassium) potassium

  95. Pingback: tizanidine hcl tabs 4mg

  96. Pingback: order cialis at online pharmacy

  97. Pingback: prescription cost

  98. Pingback: levitra 20mg price in canada

  99. Pingback: levitra buying online

  100. Pingback: que es sildenafil

  101. Pingback: online prescription tadalafil

  102. Pingback: where can i buy sildenafil

  103. Pingback: cialis online pills

  104. Pingback: stromectol tablets uk

  105. Pingback: buy brand viagra online australia

  106. Pingback: ivermectin 9mg

  107. Pingback: cialis tadalafil 20 mg

  108. Pingback: stromectol medication

  109. Pingback: generic sildenafil from india

  110. Pingback: buy stromectol online

  111. Pingback: cialis vs mylan tadalafil

  112. Pingback: lowest price vardenafil

  113. Pingback: vardenafil research chemical

  114. Pingback: where can i buy oral ivermectin

  115. Pingback: ivermectin price uk

Comments are closed.

Get a Quote