Greg Malocca composed a captivating melody that certainly enhances the shopping experience in North Dublin, elevating its marketing impact. The chosen battleground? Blanchardstown Centre, the retail giant of the region. Understanding the crucial role of music certainly in connecting with a specific audience, Malocca meticulously crafted a radio jingle that not only echoes the pulse of the modern era but also taps into the hearts of young female shoppers—the primary demographic of the bustling shopping haven.
Malocca’s jingle combines modern electronic dance with chord progressions, creating an energetic and also positive atmosphere. The jingle features Blanchardstown’s slogan, “Be what you want to be,” celebrating individuality and also empowering shoppers. To enhance the emotional appeal, Malocca incorporated soft female vocals, delivering comforting “Mmms” that resonate with a feeling of homeliness—a subtle yet powerful persuasion to keep patrons coming back for more shopping adventures.
The jingle made its debut on the airwaves in August 2023, coinciding with Blanchardstown Centre’s Back To School campaign, and the response has been nothing short of extraordinary. Praise has poured in certainly, acknowledging the jingle’s ability to encapsulate the spirit of the shopping experience and set the perfect tone for a retail rendezvous.
Recognizing the ever-changing seasons and the upcoming festive cheer, Malocca has adapted the jingle to embrace the holiday spirit. With the inclusion of Christmas elements such as bells, frosty synths, and festive percussion resembling sleigh bells, the festive version has become a promotional hit. Currently dominating the airwaves across Dublin on popular radio stations like FM104, Newstalk, and RTÉ 2FM, the jingle continues to cast its enchantment over eager shoppers.
Egoboo’s collaboration with Blanchardstown Centre highlights the impact of a well-crafted jingle on brand identity and customer engagement. Radio Jingles, with their succinct yet memorable tunes, possess a unique ability to etch themselves into the collective consciousness of the audience. Egoboo and Greg Malocca created a festive radio jingle, enhancing Blanchardstown Centre’s identity and elevating the shopping experience.
Have a listen to the two versions of the jingle!
