Radio Commercials

Radio Ad Production Servicing Ireland

Ever heard one of those ‘rapid fire’ radio commercials that last for 30 seconds and at the end all you can hear is the voice talent gasp for air as they draw their next breath? Often, the only thing that is memorable is just how many words you can cram into 30 seconds. If we asked you an hour later what the radio ad was for, chances are you will struggle to remember.

With the critical cost of airtime, radio commercials have to be short, pithy, often witty and definitely memorable. A successful radio commercial is not one that just advertises a product or service, a successful radio commercial is one the listener instantly recognises, almost before a word has been spoken.Familiarity and instant recognition is the ‘Holy Grail’ of a radio advertisement as it combines instant brand recognition with product or service promotion. 
A catchy jingle, a great voice talent, a smart script, some clever Foley work and a bespoke music composition. Like any good meal, having the right ingredients doesn’t always guarantee success, but it does when in the hands of a gifted ‘chef’.
Welcome to the world of radio commercials! At Egoboo, we know that creating a memorable and effective radio ad can be a daunting task. But don’t worry, you’ve come to the right place!


First things first, let’s talk about why radio advertising is still relevant in today’s digital age. Radio reaches a wide audience, with over 90% of adults tuning in each week. Plus, radio ads are affordable, making it a cost-effective option for small businesses. And let’s not forget the nostalgia factor – there’s something special about hearing a catchy jingle or clever tagline on the radio that can make your brand stick in people’s minds.

Now, let’s talk about how to create a killer radio ad. Start by identifying your target audience. Who are you trying to reach? What are their interests and habits? This will help you create a message that resonates with them.

Next, keep it simple. Radio ads are typically only 30 seconds long, so you don’t have a lot of time to get your message across. Make sure your ad is easy to understand and remember. Let’s use a catchy phrase or jingle that people can sing along to. And don’t be afraid to have a little fun with it – a humorous ad is more likely to be remembered than a boring one.

Another key to a great radio ad is a strong call-to-action. What do you want listeners to do after hearing your ad? Call a phone number? Visit your website? Make sure your ad clearly states what action you want listeners to take.

Finally, make sure your ad sounds good. Invest in professional voice actors and use high-quality recording equipment to ensure that your ad sounds polished and professional.

At Egoboo, we specialise in creating effective and fun radio commercials. We’ll work with you to identify your target audience, create a catchy message, and produce a professional radio commercial that will make your brand stand out. Contact us today using the form below to learn more about how we can help you create a memorable radio ad that will reach your target audience and drive results.

Here are some examples our popular and successful radio ads like the Quote Devil Jingle, Insure My Van Jingle, Pre-Pay Power Jingle;

There’s a lot to discover about the effectiveness of radio ads, so if you want to find out more, just send us a message using the contact form below, or give us a call, and we’ll be glad to answer any questions you may have.

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Egoboo, The Basement, 22 Upper Fitzwilliam Street,
Dublin D02 X6W8, Ireland


Studio: +353 (0) 1 678 7824
Mobile: +353 (0) 87 750 5471


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