Egoboo’s music producer Greg Malocca and Irish-Ghanian singer-songwriter AIS, teamed up to release ‘Freedom’ in 2022.
The song was written and recorded during Covid, and it follows the artist’s journey of adjusting to a changing world. Using elements of Pop, Soul, and R&B, the single begs for the repeat button and has now hit 20,000 streams on Spotify.
AIS draws many of her songwriting inspirations from her experiences growing up bi-racial in a predominantly white society, where self-love and self-worth along with being true to yourself set the precipice of the lyrical narrative within her music. Musical influences come from Rhianna, Billie Eilish and Lauren Hill.
Check out the beautifully shot video Directed and Produced by Darren McKenna of Collider Films.